Adi Goodrich’s Furniture Debut Is Full of Gleeful, Whimsical Details
Los Angeles-based spatial designer Adi Goodrich has made a name for herself in designing large-scale set design, art installations, sculptures, and interior spaces that are full of soul, unexpected details, and memorable when experienced. She is expanding her unique vision with a new milestone: her first-ever line of furniture named Sing-Thing. Inspired by a kaleidoscope of her favorite influences, from the French L’Esprit Nouveau movement to her background in studying with the Chicago Imagists at the School of Art Institute, Goodrich has created a collection that is full of gleeful, whimsical details that will create lasting memories in any interior.
Sing-Thing debuts “The Frunchroom” collection, a name that references a south-side Chicagoan word and is loosely defined as the front room in someone’s home that houses a family’s most prized possessions, treasured memories, and happiest times. The collection consists of two tables (Lina and Dorothy Daisy), The Duality dining chair, the Sketti Side table, an Egg Pendant and Egg Lamp, the Not a Knot vase (designed in collaboration with ceramicist Becki Chernoff of bX Ceramics), the Juju mirror, and a reading chair.
Each piece came from pre-cut 4’ x 8’ sheets of wood and assembled in Goodrich’s 8’ x 10’ studio. “I call it my female Enzo Mari approach in reference to Autoprogettazione, his book about user-made furniture using ubiquitous materials like pre-milled pine boards and plywood,” says Goodrich. The final pieces are dressed in cherry wood and laminate and accented with tonal hues of green, red, and blue. Distinctive moments, like the scalloped underside of the chair or the jagged edge of the side table, lend themselves to the honest, artful, and off-beat aesthetic that Goodrich is known for. The collection captures a certain heartfelt, handmade craftsmanship that is not easily replicated or reproduced.
To learn more about Sing-Thing’s new line of furniture, visit sing-thing.com.
Photos by Chantal Anderson.